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Thank you for your support

We’ve had a busy 12 months showing our support for our charity partner Breast Cancer Care WA, a local grass-roots charity that has touched the hearts of our customers, retailers and staff.

In 2017, we raised over $12,300 with a variety of fundraising activities, including our very own Superhero Saturday in support of Purple Bra Day with kid’s activities in centre. We also ambushed a number of our stakeholders and challenged them to wear our purple bra. This initiative saw colleagues secretly donate to nominate an individual to wear a bra for the day, the individual was then surprised with a purple bra and purple cupcakes to share with their devious team!

Later in the year, we offered customers and retailers the opportunity to take home a one of a kind artwork by local artist Samantha Hughes. Specially commissioned by us, the bold artwork featured two fairy wrens against a purple background to highlight the Breast Cancer Care WA message of strength, love and support. One of our lovely retailer staff members was lucky enough to take this piece home.

As Christmas neared, we all shared the spirit of the festive season in support of our hardworking charity partner. Not only did Breast Cancer Care WA help shoppers with their gift-wrapping in return for a gold coin donation, but we also set up a ‘forest’ of real Christmas trees so that shoppers could send messages of love and support to people in our trade area facing breast cancer. Receiving over 300 messages, it was wonderful to see the community rallying together in support of one another.

To help spread the love even further, we pulled together hampers packed with festive goodies that were delivered to five local families who have been impacted by breast cancer. This wouldn’t have been possible without the support of the wonderful staff at Woolworths Belmont who donated 50% of the produce. Each hamper was valued at over $200 and included everything one would need for a festive family meal.

Zoe McAlpine, CEO of Breast Cancer WA, says the love and support shown by our customers, staff and retailers over the past 12 months has been amazing.

“The fact that the Belmont Forum community has us in their thoughts means so much,” she says. “The money raised will directly help Western Australians affected by breast cancer.”